The Victorian Music Development Office (VMDO) worked with Chris Carey, CEO of Media Insight Consulting, to understand how Australians access and engage with music in their latest research: VMDO Music Consumer Insights.
Here is five things they found:
- Album listening isn’t dead and CD’s are still in demand
- YouTube is the biggest music streaming service in Australia
- Live music has a mass appeal and Australian music matters
- Music discovery is driven through traditional media and streaming
- Radio still really matters for listening, gigs and discovery
See the full report here.